Own Your Story. Find Your North Star. Build with Purpose. Live Your Dream.
Building a brand isn’t just about aesthetics—it’s about creating your North Star—a clear guide for every decision you make. Through coaching, we’ll uncover your purpose, align your vision, and craft a brand story that is authentic, memorable, and impactful. Together, we’ll build a brand that reflects your unique story, fosters trust, and inspires.
Key Outcomes:
Uncover your unique purpose and values to guide your brand’s direction.
Develop a brand identity that feels authentic and stands out in your market.
Create actionable strategies to grow your business with confidence and clarity.
Not sure where to start? This is a self-guided workbook designed to help you build your brand.
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As the creator of TURTZED, I’ve lived the process of turning a personal story into a powerful brand. My coaching combines strategic planning with personal discovery to help you align your brand with your mission. Whether you’re a coach, influencer, therapist, or creative, I’ll guide you in creating a brand that connects deeply and drives results.
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This coaching is designed for individuals ready to build a brand rooted in purpose:
Creators, influencers, and professionals wanting to shape a personal brand.
Coaches, Consultants and Service Providers building their personal brand who want to define their niche and voice.
Therapists aligning their practice with their mission.
Entrepreneurs ready to refine or launch a brand reflects their unique story.
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Let’s Build a Brand That Aligns with Your Vision
Your brand is your north star—it should reflect who you are, what you stand for, and how you connect with your audience. Let’s create a brand that’s authentic, impactful, and built for success.
Not Sure? Book a complimentary chemistry call today.
Want Individualized Support for Branding?
Build Your Brand Package
Your brand is more than just a logo—it’s the story, identity, and strategy that set you apart.
This package is designed to help you clarify your brand’s purpose, craft an authentic narrative, and build a strong foundation for growth.
1-Hour Introduction Session – We’ll dive into your vision, values, and goals to lay the foundation for your brand.
1-Hour Depth Session – A deeper exploration of your brand identity, messaging, and audience alignment.
30-Minute Finalization Session – A final strategy session to ensure alignment and clarity before launch.
Additional Support & Resources
30 Days of Brand Review via Email – Ongoing feedback and guidance as you refine your brand elements.
Brand Concept Development – Guidance on positioning, messaging, and overall brand storytelling.
Review of Logos, Colors, and Website – Feedback to ensure consistency and alignment with your brand identity.
Sales & Marketing Tactical Guidance – Support in crafting compelling sales language and high-converting calls to action (CTAs).
Referrals to Experts – Access to vetted web designers, graphic designers, and other branding professionals.
Exclusive Consulting Discount – Special reduced rates for continued support for 90 days.
The rumors are true...
“Charlie’s personalized approach to coaching helped me grow as an individual and in my career, by getting to know me on a deeper level and recognizing what’s important to me personally.”
Nicole Cernich
“Charlie can listen to an idea or goal, with most of it not fully thought out. He can see your true vision and also understand the steps to take to make it happen - something like a superpower! ”
Paula Calabrese
Coaching FAQs
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Coaching is a collaborative process that helps you uncover your truths, set meaningful goals, and take actionable steps to achieve them. It’s future-focused, action-oriented, and designed to inspire self-discovery, growth, and progress in all areas of your life.
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Coaching is for anyone feeling stuck, overwhelmed, or ready to grow. It’s ideal if you’re looking to clarify your goals, create meaningful change, or build confidence in your personal or professional life. Coaching works best for those open to reflection, action, and lasting transformation.
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If you’re open to self-reflection, willing to take actionable steps, and ready to invest in your personal growth, coaching is likely a great fit.
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My approach combines self-discovery, reflection, and action. Together, we’ll explore challenges, identify patterns, and create a clear, step-by-step strategy to help you achieve your goals and sustain progress.
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Each session is a combination of reflection, exploration, and action planning. You’ll leave with clear takeaways and next steps to keep you moving forward.
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Each session is a mix of reflection, goal-setting, and action planning, tailored to your needs. We’ll explore challenges, develop strategies, and track your progress. You’ll leave each session with actionable steps and the accountability to keep moving forward.
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Coaching can help you bring your dreams to life, career advancements, improve relationships, build confidence, break un-helpful patterns and create healthier ones. find better work-life balance. Whether it’s finding better work-life balance or pursuing a personal dream, coaching supports goals as unique as your journey.
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The timeline depends on your goals and commitment. Some clients see breakthroughs within a few sessions, while others prefer longer-term support for bigger transformations. Progress is driven by your willingness to take action and reflect between sessions.
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Clients gain clarity, build confidence, overcome roadblocks, and achieve significant personal or professional milestones. The results depend on your goals and dedication to the process.
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Transformation takes a village. Coaching works best as part of a holistic support system. If we identify areas needing specialized expertise, such as therapy, consulting, or wellness coaching, I’ll help connect you with trusted professionals to complement our work.
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Therapy focuses on understanding and healing the past, while coaching emphasizes the present and future. Coaching is about setting goals, creating change, and achieving results.
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A coach and therapist can work together to provide a comprehensive support system for clients. While a therapist focuses on addressing emotional healing, past traumas, and mental health challenges, a coach helps clients set goals, develop actionable strategies, and create forward momentum.
When these roles collaborate, they complement each other by addressing different aspects of personal growth:
Therapist: Provides the emotional foundation and tools needed to process and heal past experiences.
Coach: Focuses on the present and future, helping clients build confidence, overcome roadblocks, and achieve specific goals.
For example, a therapist might help a client work through self-esteem issues, while a coach helps the same client develop actionable steps to pursue a promotion or improve work-life balance. This partnership ensures the client has holistic support to thrive emotionally, mentally, and practically.
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Consulting provides expert advice and solutions, while coaching empowers you to uncover your own answers. Coaching focuses on growth, reflection, and actionable progress.
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Mentorship involves advice based on personal experience, while coaching helps you discover your unique path. Coaching emphasizes self-discovery and achieving your specific goals.
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You decide. Sessions can be weekly, biweekly, monthly or customized to your needs. Flexibility is key to making coaching work for you. We’ll create a plan that works best for you.
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Yes. Coaching provides a safe, judgment-free environment where everything shared stays private. Your privacy is my top priority.
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Getting started is easy! Schedule a complimentary chemistry call to discuss your goals and see if we’re the right fit. Let’s explore what’s possible together.
