12-Week Business Accelerator – Build, Market & Scale Your Business
Turn Your Vision Into Action. Build with Purpose. Grow with Confidence.
Building a business takes thought, effort, and strategy—but it doesn’t have to be overwhelming. Instead of spinning your wheels, let’s break it down together. In this 12-week accelerator, we’ll simplify the process, creating a clear roadmap with actionable steps so that you can move forward with confidence.
And as for homework? The homework is applying the tools and building your business—whether you build as we go or learn to apply later, this course will provide you with the blueprint you need for success.
Through coaching, strategy and hands-on implementation, we’ll define your business model, refine your brand, establish your marketing and sales systems and build the foundation for long-term success. Together, we’ll turn your ideas into a structured plan—one step at a time.
What You’ll Leave With:
A clear business model & core offerings so you know exactly what you’re selling and why.
A structured to-do list & action plan to eliminate guesswork and keep you moving forward.
A brand, marketing, and sales strategy that reflects your voice and attracts the right clients.
Systems and processes in place to streamline operations and keep your business running smoothly.
A fully developed roadmap with the exact steps to turn your ideas into a thriving business at a pace you are comfortable with.
You don’t have to do it alone—let’s build it together.
What we cover in 12 weeks.
Week 1: Introduction, Community & AI for Business
Community Building: Getting to know each other
Day 1 Strategy for Coaching
Defining differentiation
How AI can support you
Productivity tools
Week 2: Crafting Your Brand Story
Your “why” statement and brand story
Target audience
Developing a personal vs. business brand
Week 3: Branding – Bringing Your Business to Life
Crafting a compelling elevator pitch & messaging pillars
Visual identity: Colors, logos, fonts & brand aesthetics
Photography & brand consistency across platforms
Taglines & brand voice development
DIY branding tools vs. professional design – when to invest
Website Components, copy & other marketing needs
Week 4: Defining Your Business Model & Offer Suite
Clarifying your business model & Pricing Strategy
Packages, memberships, digital products & subscriptions
How & when to offer discounts or promotions
Week 5: Business Operations & Tech Stack
Website creation: Platforms, must-haves and best practices
Payment processing, Scheduling & booking systems, etc.
Organizing backend operations for efficiency
Choosing the right tools for CRM, project management, etc.
Legal, Banking, EIN, Entities, Etc. (high level)
Week 6: Marketing Strategy & Engagement
Lead generation strategy – inbound & outbound marketing
Engagement campaigns (ex: e-mail marketing)
Creating paying clients from skilled conversations
Week 7: Social Media
Different Platforms and Focus
Content and Repurposing for multiple platforms
Engagement strategies
Organic vs. Paid marketing
Storytelling to build trust
Week 8: Sales 101 & Cold Outreach
Understanding sales psychology & buyer behavior
Effective cold outreach strategies that don’t feel “salesy”
DM & email templates to start conversations & nurture leads
Sales funnel breakdown – from interest to closing the deal
Handling rejection & refining your approach
Week 9: Discovery Calls & Selling with Confidence
How to structure an effective discovery call
Asking the right questions to identify pain points & needs
How to position your offer as a must-have solution
Week 10: Closing & Objection Handling
Techniques to close sales confidently & naturally
Overcoming objections with ease
Using urgency & exclusivity without being pushy
Creating a seamless onboarding experience for new clients
How to follow up without sounding desperate
Week 11: Business Strategy & Long-Term Growth
Follow-ups & continued engagement strategies for clients
Creating a referral system that drives new business
Testimonials & Feedback
Week 12: Conclusion & Implementation Plan
Review of progress & biggest takeaways
Creating a personalized action plan
Final Q&A and coaching session
Celebrating wins & setting accountability goals
How We Structure TURTZED Build Your Business
Course Delivery
1-Hour Class Weekly Group Coaching
Customized Course (feedback requests for all classes to make sure we cover all topics)
Group Text messaging for community and support
Live demos & roleplays and real-world application
Reduced 1:1 Coaching rates (if further, individualized support is desired)
Lifetime Course Content Access for any new material or updates added in the future.
1:1 SUPPORT ADD ON PACKAGE (contact me for details):
Two 30-minute 1:1 Coaching sessions
12 weeks of 1:1 text support for quick questions
12 Weeks of review for copy, design, website, etc.
The rumors are true...
Marie Ahern
“Charles, was very engaging and kept the atmosphere lively and enjoyable. His use of live examples made the content relatable and easy to understand. Overall, the session was both informative and fun, making it a memorable learning experience.”
Amina Sayyeda